Von der ersten Idee
zum fertigen Awareness-Video.

Format: animated explainer, flat 2D flatlay/cartoon style, English voice-over with on-screen captions, approx. 5:00.

Audience: staff and contractors of a professional organisation with security-relevant work (no prior knowledge needed).

Learning goal: after watching, viewers recognise which details in an everyday photo reveal sensitive information, and they apply three simple rules before they share anything.

Tone: friendly and calm, never alarmist. No fear tactics, no blame. Realistic everyday situations instead of spy clichés.

Hook (0:00–0:20)

A tidy desk seen from above. A finger hovers over "Share". The question: what does this one photo tell a stranger? Title: Think before you post.

Chapter 1 – One photo, many details (0:20–1:45)

A colleague takes a quick photo at work. We zoom into the post: ID badge, location tag, screen in the background. Each detail turns into a plain fact: who you are, where you work, what you work on.

Chapter 2 – Your digital footprint (1:45–2:30)

A week of harmless posts on a timeline. Together they reveal routines, routes and shift times. Message: the pattern matters more than the single post.

Chapter 3 – How pieces add up (2:30–3:05)

Puzzle pieces from different posts, profiles and comments snap together into one clear picture. Short, non-technical explanation of aggregation, with no real organisations, places or cases.

Chapter 4 – Three simple rules (3:05–3:50)

1. Check your background before you share.
2. Switch off location tags.
3. Never post badges, screens or schedules.

Each rule lands as a card on the desk and stays on screen long enough to read.

Chapter 5 – If it happens anyway (3:50–4:25)

Posted something by mistake? Delete it, tell your security contact, no blame. Early reporting is the goal, so the tone stays supportive.

Recap and quiz (4:25–4:50)

The three rules on one screen, then five quick questions with instant feedback (can be built as interactions in the client's LMS / SCORM package).

Call to action (4:50–5:00)

"Think before you post." plus where to find the security contact or intranet page (placeholder until the client defines it).

Production notes

• Storyline and script are written and approved in English first; other language versions follow on the same timing.
• Every term, rule and example is checked by the client's subject-matter expert before animation starts.
• Deliverables: storyboard, 30-second preview for sign-off, full animation, captions file (SRT), final master in 1080p, versions for other languages on request.